![]() ![]() It is not possible yet to use Kakao in your browser. This meant a growth of 36% compared to the year before (the largest growth among sectors). You can download the web application of Kakao and login to KakaoTalk on your desktop or laptop. The Korean advertising market grew 15% in 2016 and 32% (1.75 trillion won) was spent on digital. More and more advertising budget is spent on mobile and online. Log in Log in common 1 I entered my email and password and tapped the login button. ![]() NOTE: This package is automatically updated. In Korea, 84 percent use SNS through their mobile devices while only 1.5 percent used personal computers. Kakao Account is an email based ID which is also used to check the subscriber of the Kakao Talk account. KakaoTalk provides free calling and messaging services. What about the importance of smartphones and tablets? The majority of traffic now comes from mobile, in categories like restaurants (and with younger people) it can be higher than 57%. Through YouTube, Google gets a lot of ad revenue while Naver leads in PC and mobile ads. ![]() Both Naver TV and Kakao TV are making efforts to capture market share from YouTube in Korea. Six million Koreans use Instagram.Īs for demographics, younger people (people in their 10s and 20s) prefer Facebook, YouTube and Twitter, older people (40s and 50s) use KakaoStory and Band.Īccording to another study, YouTube is the most popular with teens. It works across mobile, desktop and wearable devices. Facebook is also experimenting with food ordering, and is helping startups in Korea to go global. With more than 150 Million users worldwide, KakaoTalk is a messenger app connecting people and the world. There is a Korean “One Store” run by telecom companies and Naver that competes with Google Play and App Store. ![]()
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